Your personal brand is your story, your reputation, and the way others perceive you. It’s not just about what you do—it’s about who you are, the values you uphold, and the impact you create. Whether you’re an entrepreneur, leader, or professional looking to elevate your influence, “Brand with Intention: Crafting a Personal Brand with Purpose” will equip you with the tools to build an authentic, strategic, and memorable personal brand.

Why Personal Branding Matters

In a crowded and competitive landscape, a strong personal brand sets you apart. It helps you attract the right opportunities, build trust with your audience, and create lasting professional relationships. When done with intention, personal branding aligns your skills, passion, and values to create meaningful connections and a clear professional identity.

What You’ll Learn:

✨ The key elements of an intentional and impactful personal brand
✨ How to define and align your brand with your core values and goals
✨ Strategies to enhance your visibility, credibility, and influence
✨ Best practices for building a compelling online and offline presence
✨ How to leverage storytelling to make a lasting impression
✨ Practical steps to maintain consistency and authenticity in your branding

Who Should Attend?

This event is perfect for:
✔ Entrepreneurs looking to stand out in their industry
✔ Professionals seeking career growth and leadership opportunities
✔ Business owners aiming to connect with their target audience
✔ Anyone who wants to craft a brand that aligns with their purpose

Don’t miss this opportunity to gain clarity, confidence, and direction in your personal branding journey. Walk away with actionable insights and a roadmap to building a brand that truly represents you.

🌟 Reserve your spot today and take control of your personal brand! 🌟

April 10, 2025

8:30-10:00 AM

Midtown Brewing Co.

$25 | The event’s proceeds will be dedicated to support a local non profit

Register here:

Speakers

Casey Jacobsen serves as the Grassroots Marketing Manager for LaFontaine Automotive Group, focusing on the Brighton, Grand Rapids, Hartland, Howell, Kalamazoo, and Lansing areas. Since joining LaFontaine in March 2019, Casey has been instrumental in strengthening community ties and promoting the company’s mission to build lifelong relationships that connect families and personalize the automotive experience.

In recognition of her outstanding contributions, Casey was honored as the Lansing Regional Chamber of Commerce Ambassador of the Year.

She actively participates in several chambers of commerce, nonprofits, and service clubs, demonstrating a strong commitment to community engagement. Her dedication and passion have made a significant impact in the Lansing area, where she is known for her leadership and heartfelt approach to service.

Casey’s efforts exemplify LaFontaine’s dedication to community involvement, reflecting the company’s core values and enhancing its presence across Michigan. She is also a proud mom to two adult children, Madison, and Gary, III, and fur mom to Lucy.

Anne Craft is a seasoned Brand Strategist and marketing expert with over 20 years of experience helping businesses achieve impactful growth. Specializing in crafting clear, compelling brand messaging, Anne uses proven frameworks and storytelling techniques to elevate market positioning and drive customer engagement. Her expertise lies in aligning brands with their audiences’ needs, transforming complex ideas into powerful narratives that build trust and inspire action. Anne’s r

Jacki Krumnow is the Owner and Operator of NOW Marketing, Lansing, Michigan’s newest independent marketing agency. Known for her bold strategies and vibrant results, Jacki proudly embraces the title of “Brand Illuminator,” blending creativity with strategy to help local businesses shine. Her mission is to make marketing authentic and fun while driving meaningful connections.

After making waves as the “Master of Mischief” during her tenure at High Caliber Karting & Entertainment, Jacki launched her own firm, bringing fresh energy to Lansing’s business scene. A passionate advocate for the community she now calls home since arriving in 2022, Jacki was honored with the Lansing Chamber of Commerce’s prestigious 10 Over the Next 10 award. She’s on a mission to empower businesses and bring their brands to life in exciting and impactful ways.

Rise and Thrive is a dynamic and empowering event series hosted by Lisa Fisher and Leia Cooper Rigg, dedicated to supporting the growth, leadership, and advocacy of women. This series offers a unique blend of personal and professional development, designed to inspire women to rise to new heights of success.

Past sessions have covered essential topics such as Professional Growth and Development for Women, Leadership and Legislative Initiatives for Women, Smart, Savvy, & Secure, Leading with Grace: Elevate Your Influence Beyond Titles, and Women Rising: A Continuation of Advocacy and Leadership.

In 2025, we’re continuing the journey with these powerful themes: